Most people surveyed recently were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:
1) “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.
2) The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.
Local directories like Business Faves is a great place to get a free business listing to help SEO for your business and to help local customers find your business on the internet.