Social Networking by the numbers

Social Networks are becoming more and more effective for marketing business. Here is the latest numbers on Social Networking Consumers.

Social Networking by the numbers

Active social networkers* are
47% more likely to be heavy spenders on clothing, shoes, and accessories
45% more likely to go on a date
18% more likely to work out at a gym or health club
19% more likely to attend a professional sporting event
53% of active social networkers follow a brand online
64% of Twitter users and 51% of Facebook users are more likely to buy from the brands they follow
75% of small businesses maintain some type of social media presence
*when compared to the average adult internet user
sources: Nielsen: Social Media Report Q3 2011; Crowdspring: “How Small Businesses Are Using Social Media”, 9/28/11