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May 14, 2013March 4, 2023

What should we expect in the next few months in terms of SEO for Google?

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Cutts is careful to note that any of this information is subject to change, and should be taken with a grain of salt.

Penguin

He does not specify any of the changes but says a new big version (2.0) is getting closer.

Updates To Panda

It sounds like they are becoming friendlier in the new update. Sites in the grey area will not just get thrown to the wolves. They also claim links will not be as bad if they are from a spammy site. As long as it’s not your main source of identity, after all, it’s not rocket science to submit your competitor’s sites to hurt their Rank.

Authority Sites

They will be adding more weight to the sites that have an “authority”. We have no idea what this is based on but my guess is the companies with the highest ad-words revenue lol. Bigger rarely means better in my experience, in fact, it’s new independent thinkers that keep the internet perpetual.

I assume this authority will put more emphasis on forums and blogs, so track down the top ones in your industry and get involved!

Of course, those are probably run by an objective competitor anyways, just tread lightly and you might be able to talk a little about your site.

Searches with high spam rate.

Terms that get the highest spam will be targeted as well, hopefully, web hosting will be added for our sake lol. Half the front page for the term “Web Hosting” is fake top ten web hosting sites!

My two cents.

It sounds like they are getting smarter and a little less cruel to the little guy. I also really liked how they mention that one site will not have more than one link on the first couple of pages of Google.  I feel like Matt Cutts is a well-grounded person and understands the importance of helping new webmasters, hopefully, we will see a new system that can separate new domains with spam and new domains with real sites trying to work their way up fairly.

For organic SEO help check out our services here: SEO

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