A perfect landing page
A “landing page” is a page on your website made just for a specific campaign. Most landing pages are made to close the sale in one shot, so it’s vital that they are done well. Here is 5 tips and 1 big secret to get more conversions.
A well done landing page should have:
1. No navigation
2. Above the fold design (no scroll down)
3. Bullet points are better than paragraphs
4. A BOLD call to action (unmissable and concise).
5. A Clear headline
And now for the secret…
Landing pages with videos convert up to 86% more than not having video in 2013.
So… Make a real non-generic video, follow the 5 tips above, and start closing!